Thursday, 28 April 2011 10:50

Advertising based on advertising

Written by Float Health

Ads that spoof other ads are no news. Unfortunately, they are often ridiculous and don’t add much to the brand.

But this particular one is very well conceived. It’s based on the famous VW “Little Vader” ad, that was a success both online and on TV.

The difference is that “Little Thor’s” powers are a bit more effective than Vader’s.

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Wednesday, 20 April 2011 11:08

Carbon Footprint

Written by Float Health

Everything you do has a carbon footprint. Yes, literally everything.
You don’t create a carbon footprint only when you pollute the environment. Pollution just has a much, much, much heavier carbon footprint than everything else we do.

Did you know that the act of ironing a shirt causes a 25g Co2 emission? And sending an e-mail throws 4g of carbon dioxide into our atmosphere?

What about the big stuff? Well, your average music festival is responsible for 168 tons of Co2 emissions. And a space shuttle mission averages at about 4600 tons of extra carbon particles in our dear planet.

Want to know more? Check it out here.
Maybe it will help you lead a “greener” life.

People have grown accustomed to “thinking green”. But “acting green”... well, unfortunately that’s still a whole different story.


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Thursday, 14 April 2011 09:28

Anti-Smoking campaigns just get better and better

Written by Float Health

This is an anti-smoking campaign that we shall remember! Why? Because it’s simply hilarious.
Smokers have been told again and again, and in a very serious way, that their habit will get them killed.

So when a professional, medical and serious approach doesn’t work, other methods come in order.
Surely we all had our bursts of creativity, trying to get someone close to us to stop smoking.
This is just another one – but with a budget.

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Monday, 11 April 2011 11:03

New kind of ads for a new kind of media

Written by Float Health

For a while now, we have been successfully developing iPad applications for our clients. Amnesty International is not our client, but this iPad ad deserves our thumbs up.

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Tuesday, 29 March 2011 15:54

Hard Drive vs. Brain

Written by Float Health

How much data can the human brain store?

Well, this is a tricky one. This is a common question, with a lot of different answers. 5 terabytes? 5 petabytes? More than we can imagine?

No matter what answer you find, where you find it or from which source it comes from, there are two facts that every expert agrees on: it’s hard to calculate an exact value, and that value is a lot – a lot more than we will ever need throughout our lives.

So we can rest assured that we won’t have any storage problems like we sometimes do with our hard drives. And it’s not like we can go to the store and buy “more memory”, like we do with our beloved hardware.

Imagine going to the “Brain Mega-Store” and telling the clerk you need “2 billion news brain cells or else you will forget everything that happen prior to the age of 20”.

Well… if medicine keeps progressing like it has, we take the chance of living longer than our brain is prepared to remember. So maybe brain storage will become an issue... in 3 or 4 centuries.



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Monday, 21 March 2011 11:15

Emotional Eating

Written by Float Health

Feeling down? Depressed? Unhappy?
Well... having a snack usually boost your moral, right?
Food cravings are common is these situations, and many times, they do solve the problem – only temporarily of course.
But we’re not talking about any snack. We’re talking sweets – chocolate, ice cream, candy bars – you name it. Anything with sugar, basically. This will cause a chemical reaction in your organism and your brain will receive a “good mood boost”.

But if you eat large amount of sweets, and do it very often, you will of course be creating another problem. So when you’re feeling like the world is going to end tomorrow, try going for a run. It will make you feel happier, more relaxed, and it will get your mind off whatever is stressing you out.

And in the end, if you still feel like eating a bunch of cupcakes, well... at least you burned some calories to make room for the new ones you’re just about to ingest.

Thursday, 17 March 2011 10:47

The Price Of Partying

Written by Float Health

When you're young, going to parties many times leads to extreme behaviors.

Loud music, smoking and drinking take a toll on your health... sometimes a bigger one than you imagine.

Basically, it's fun now, but it won't be fun tomorrow. Check out the video below.


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Monday, 14 March 2011 17:22

strange disease

Written by Float Health

This is the best kind of news you can ever get from the doctor.

Monday, 28 February 2011 12:43

Guerrilla for drinkable water

Written by Float Health

This campaign deserves to be reminded, as it is an example of how to create awareness for important health issues – in this case, the lack of drinkable water in Africa.

Guerrilla Advertising is becoming more and more effective, as it’s generally welcomed by the public, whom is more resistant to traditional ways of advertising.

This kind of campaign also becomes viral over the internet, namely on social networks, which contributes to it’s reach.


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Friday, 11 February 2011 16:53

Don´t smoke. Fart.

Written by Float Health

This is a very interesting – and fairly healthy – approach to tobacco addiction.

People usually start smoking when they’re young. So anti-tobacco ads for youngsters are common. But this Canadian ad shows kids… just being kids, and smoking is not cool anymore. But farting still is.

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